itv 3D TV is clearly upon us. maybe, just maybe, a viable television business. There are a lot of unanswered questions, and one of the most nagging is "What about all the programming in the can? How do we monetize that?"
So itv 3d channel, to get to a bit of an answer, I reached out to Hitesh Shah, CEO of The Z Effect, a company that turns existing 2D programming into stereoscopic 3D. Hitesh displayed his wares at this year's Cable Show in the itaas booth, and I interviewed Hitesh for their i-Way newsletter. The following comments are from that interview.
itv 3d broadcast Hitesh tells us that the process of converting 2D to 3D is arduous and time-consuming. A single minute of video might cost as much as $75,000. But the end result is true to the original vision of the director (who is sometimes involved in the process), while maximizing the entertainment value for viewers with 3D television sets and 3D service subscriptions.
Doctor's Comment: The process, however, may be analogous to what Ted Turner commissioned when he purchased the primarily black-and-white MGM film library in 1986. Over the screams of film "purists," he began colorizing some of the classic movies to play on the Turner networks. Which they did, for a while. But one historical fact is self-evident: there are few of those colorized films playing today. The audience apparently preferred their classic movies (now restored and polished) in classic black and white.
itv 3d schedule Hitesh believes the automatic up-converting proposed by some of the CE manufacturers will eventually turn off viewers and sour the market. Think of the difference between Ray Harryhausen's special effects in "Jason and the Argonauts" (1963) and James Cameron's astonishing work on "Avatar." "Argonauts" was certainly a classic in some circles, but what if somebody presented that to you and said, "This is why you spent $3,000 on a new television set"?
The stereoscopic 3D conversion process is more art than engineering. Hitesh says that the "stereographer" is a sought-after talent, to rival the cinematographers of old. He needs to plot the depth of a scene, and the specific images and characters in every frame. And, of course, he needs to make sure the viewer isn't jarred
out of his seat between scenes.
itv 3d tv is here,